Putting all the Pieces Together

At Continuum, we take an authentic, student-centered and strategic approach to marketing. An integrated marketing campaign is a coordinated effort that combines various marketing channels and tools — such as digital advertising, social media, email, print and events — into a unified strategy. By aligning efforts and messages across channels, we ensure that every touch point consistently reflects your program’s values and goals to strengthen connections with prospective students.

Integrated marketing campaign deliverables include:

• Custom comprehensive strategy
• Creative ad concepts and design
• Email and subscription management
• Information session RSVP management
• Print collateral
• Annual written testimonials

Work Examples