Insights That Reveal Opportunity
The UW Continuum College Market Research team helps partners evaluate market demand, mitigate new program launch risks, assess the feasibility of new and existing programs and inform decision-making. Our staff includes experts in research strategy, consulting and survey management.
Why Work With Market Research
Want to understand your audience and the trends in your field? The Market Research team has the expertise and skills to help you gather information about target markets and customer desires.
Our mission is to share the most valuable data market research has to offer with our academic partners to aid in establishing positive student experiences. We’ll combine your subject matter expertise with our experience in quantitative, qualitative and secondary research to identify your students’ wants and help provide solutions to meet your program and organization’s needs.
Packages
Click the tiles below to explore our most popular packages. If you do not see a package that fits your project, or you are unsure which package might be the right fit, please reach out to your college’s Continuum Partner Success Lead (PSL) and they will be happy to discuss options.
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Tieming LinDirector of Research & Reporting Services
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Sara PearsonSenior Market Research Consultant
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Ashley WuMarket Research Consultant
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Tanner ChastainMarket Research Consultant
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Miranda KeeneMarket Research Analyst
Existing Program Market Research
Get a better understanding of your existing program and resolve program-related issues with the help of market research.
New Program Pre-Launch Market Research
Mitigate risks and gather essential information before launching a newly proposed program.
Program Alumni Follow-Up Market Research
Use alumni feedback to enhance your program's recruitment, marketing and more.
Peer Program Assessment and Competitive Intelligence
Gain insights on how to create a sustainable program from our market research team.