A Unique Advantage

Our in-house marketing team provides a unique advantage to partners seeking effective marketing solutions for the lifespan of their programs. An agency model, but in-house and at cost, we combine expertise in market research, strategic planning, content management, digital advertising and social media, video production, and creative services — all designed to support the needs of your unique program, from conception to implementation and beyond.

How We Work

Starting from the top of the funnel, we conduct comprehensive market research to understand the competitive landscape and develop clear value propositions. Our team then crafts targeted marketing campaigns that resonate with prospective students, highlighting the strengths of your program’s unique value.

Beyond the campaign launch, we use robust analytics to measure and optimize our efforts, ensuring we attract qualified applicants while fostering meaningful interactions between faculty, staff and potential students. Collaborating closely with you and your team, our primary goal is to drive measurable results for your program.

As your in-house marketing partner, we offer the agility of a dedicated team alongside the expertise of a large agency. This partnership allows us to create cohesive narratives across all learner touchpoints, ensuring everyone is aligned and focused on achieving your program’s goals.

With our deep understanding of UW and extensive experience in program development and marketing, we’re here to support you. Let’s discuss your specific needs and how we can work together to elevate your program.

Our Capabilities

Click the tiles below to choose a package from our most popular services to fit your needs. If you do not see a service that fits your needs, or you are not sure which might be the right fit, please reach out to your college’s Continuum Partner Success Lead (PSL) and they will be happy to discuss options.

Meet Your Team

As marketing experts and partners in the Continuum mission to be the gateway for our learners to the UW, we have a shared interest in solving your program’s unique challenges, meeting those learners where they are — and guiding them to where they are going.