Meeting the needs of New traditional, nontraditional learners
We want to highlight our belief that everyone needs education to thrive at all stages of their lives and hope this campaign helps inspire campus partners to offer new and different programs with us.— Risa De Gorgue, Senior Director of Marketing and Enrollment Services, Continuum College
After many defining moments these past 18 months, we’ve been able to return to in-person classes, meetings and activities on our campus that add vibrancy to our community.
To help welcome our community back to campus, Continuum College is sharing our commitment to finding new ways to serve more learners through our “Making Education Possible for Everyone Age 7-87” campaign.
The campaign features a “station domination” of the newly open U-District Light Rail Station, ads on bus exteriors and digital ad displays in the HUB and other locations across campus. The campaign showcases photos of students and spans the various educational options Continuum College offers, ranging from UW Youth & Teen Programs to UW Summer Sessions to UW Professional & Continuing Education to UW Degree Programs and Osher Lifelong Learning Institute at the UW.
The campaign aligns with our core focus of extending relevant education to each learner throughout a lifetime. The rapid pace of technological change and automation in the workplace means most professionals will be expected to retool their skills to stay relevant and competitive. Employers and professionals in nearly every industry are looking for higher education and continuing education providers to help them and their workers upskill.
We also believe education makes life more meaningful. That's why we're in a constant phase of research and development, experimenting with new topics and new approaches that keep the new traditional, nontraditional learner top of mind.
That’s why we want to collaborate with our campus partners to create programs for people from all backgrounds and at every age, career stage and income level. Our goal is to develop programs that empower people to have a better life, provide employers with exceptionally skilled workers and strengthen our region by creating a more knowledgeable community.
“We want to highlight our belief that everyone needs education to thrive at all stages of their lives,” says Continuum College’s senior director of marketing and enrollment services, Risa De Gorgue. “We hope this campaign helps inspire campus partners to offer new and different programs with us,” she said.
To learn more about our programs, visit the Programs page.