A certificate scholarship gives one student the chance to forge a new career path
Sarah Wildsmith is a born storyteller.
“I’ve been writing for as long as I can remember,” said Wildsmith, the author of Princess Charming, a children’s book about two princesses who fall in love. “I just love stories. I love telling stories, and that’s what I like about marketing: it’s telling stories — in tinier portions.”
Sarah discovered her passion for marketing several years ago while working as an office administrator. She’d had the opportunity to write company emails or one-off communications but nothing more substantial.
When her boss needed something written ASAP, Sarah jumped into action and got the job done — and soon found herself writing the company’s brochures, web copy and employee bios. Before she knew it, Sarah had added handling the firm’s social media channel to her portfolio, all with no background in marketing or public relations.
“When I found that I really loved marketing, it was a ‘Eureka!’ moment,” Sarah said.
After a move to another office administration role with a different company, however, Sarah felt as if she was starting from scratch.
“After that, every job I started I knew I wanted to elbow my way into that position again,” Sarah said. “I would keep finding ways to be like, ‘Well, you know what we could do…’”
Sarah has once again elbowed her way into marketing, this time with Kaspar’s Catering, but she’s established herself enough to earn the title of marketing coordinator — one she’s very proud of.
“I really like to see my email signature that says ‘marketing coordinator’ underneath it,” Sarah said. “It’s just this little sense of pride that I take from it.”
But to ensure that she can stay in marketing and flourish in a dynamic field, Sarah knew that she needed more than elbow grease. She needed an education in marketing.
“It’s one thing to be able to push your way in there, and sometimes I feel like I’m still pushing away,” she said. “But having something to back up what I’m doing, to be able to go anywhere I want, is like writing my own ticket.