Growing Summer Quarter Through Strategic Planning
Meet Durwin Long, our new Senior Director for Summer Quarter. Durwin brings more than 20 years of experience in higher education and will work to bolster summer quarter and broaden access to higher education.
Durwin Long has been named Continuum College’s newest director — the Senior Director of Summer Quarter — to spearhead a long-term growth strategy for the Summer Quarter at the University of Washington, administered by Continuum College.
“Provost Richards sees summer quarter as an optimal opportunity for UW faculty and departments to maximize innovative programs and courses for students. Continuum College has administered Summer Quarter for a number of years, but has never taken a strategic approach to bringing in new audiences or developing new offerings for summer,” said Sandi Janusch, Assistant Vice Provost of International & Academic Programs. “For this reason, we wanted to bring in dedicated leadership to focus on summer quarter initiatives year-round.”
Long, who began his new position on Feb. 18, comes to Continuum College with a strong background in growing programs, outreach and fostering innovation and change at other universities.
With more than 20 years of experience in higher education, Long has been involved with workforce development programs at the Minnesota State Colleges and Universities System, served as the Executive Director of Student Services & Continuing Education at the University of Wisconsin-Eau Claire, and was the Assistant Dean for Executive and Professional Development in the Opus College of Business at the University of St. Thomas.
Long is eager to advance the mission of Continuum College through outreach and to capitalize on the good work done by his new colleagues.
“I want to acknowledge the good work that has been done on Summer Quarter by Britta Simon, Christopher Kemp, and others. I am impressed by their management of Summer Quarter because it is a very complicated operation. They have worked very effectively with campus partners and have managed the program efficiently,” Long said. “I look forward to building on their foundation of success to make Summer Quarter courses and programs more accessible for more students.”
A key part of Continuum College’s growth strategy is to meet the educational needs of current UW students, and reach other student groups who aren’t enrolling in summer courses on the Seattle campus.
“There is an opportunity to create and grow programs — particularly online — that have value to nonmatriculated and nonresident students as well as UW students, recent graduates and pre-college students,” Janusch said. “We’re currently looking at peer institutions to see the kinds of programs they have created to grow their summer offerings. Some of these programs include bringing high-school students on to the campus for a pre-college experience, unique minor and certificate programs for undergraduate students that can be completed during summer or innovative course combinations that provide a deep dive into a specific academic area, such as summer institutes.”
As Senior Director for Summer Quarter, Long will collaborate with UWC2 colleagues, campus partners and others to broaden access to higher education through several different strategies.
“The marketing team is already taking the first steps for long-term growth with the launch of the summer marketing campaign. The goal is to build awareness of Summer Quarter offerings for both current and nonmatriculated students,” Long said.
“Summer quarter has operated in a consistent way for a long time. I look forward to working with campus partners to develop innovative new courses and programs. Departments, faculty, and grad students have the expertise to make these programs attractive and educationally meaningful to students. Continuum College can contribute its expertise in online development, marketing, and knowledge of diverse student groups,” Long added.
Paired with these strategic initiatives, Long believes the university’s reputation for academic excellence and the vitality of the Seattle metropolitan area create an opportunity ripe for success.
“Seattle is a vibrant urban area with a well-educated workforce. When you think of cities with high percentages of working adults with at least a college degree, Seattle is on that list. If you think about those individuals as knowledge workers, education is a real investment in their careers. I think that’s a great reservoir to tap into,” he said.